Fort Defiance HS

Indians ︎ Majors

The mascot for this school was pretty straightforward. Since the word “fort” is in the name of the school, I assumed there was some sort of military element in or around the school. Sure enough, there is an old military academy museum right down the road called Augusta Military Academy Museum. Back when the museum was an actual academy, it served as a way to recruit and train for the US Army. I then looked through some ranks of the army from the time and settled on the name “Majors” and designed a soldier silhouette.

-- An email was sent on 4/29/2021


THE NEW IDENTITIES


The seven high schools I choose to rebrand are Monocan, Fort Defiance, Gar-field, Northumberland, Southampton, Kecoughtan, and Magna Vista. Each new icon has some sort of significance to the school or the area the school is in. 




UPDATES AND RESPONSES



School Updates:

MARCH 15, 2021
🚩 Gar-Field High School announces they are removing the “Indians” name and mascot at the end of the 2021 school year.

Project Updates:

APRIL 26, 2021
🚩 Project 12-32 has emailed Gar-Field High School a proposal for a new mascot and icon. 

APRIL 29, 2021
🚩 Project 12-32 has emailed the other six schools a proposal for a new mascot and icon.