“Old vs. New”


This slideshow contains the “old” icons and mascots used by the high school versus the “new” icons and mascots proposed by Project 12-32. Clicking on one of the images will take you to a page detailing the research behind the change. 



THE NEW IDENTITIES


The seven high schools I choose to rebrand are Monocan, Fort Defiance, Gar-field, Northumberland, Southampton, Kecoughtan, and Magna Vista. Each new icon has some sort of significance to the school or the area the school is in. 




UPDATES AND RESPONSES



School Updates:

MARCH 15, 2021
🚩 Gar-Field High School announces they are removing the “Indians” name and mascot at the end of the 2021 school year.

Project Updates:

APRIL 26, 2021
🚩 Project 12-32 has emailed Gar-Field High School a proposal for a new mascot and icon. 

APRIL 29, 2021
🚩 Project 12-32 has emailed the other six schools a proposal for a new mascot and icon.